President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Building a sales plan can help transform a slow-growth business into a high-growth one by providing a clear roadmap, align resources, and drive focused actions. Face it, finding new business is hard, ...

Barbara and Carley talk about creating a “smarketing” plan that aligns your sales and marketing initiatives throughout your target customer journey. Successfully align your sales and marketing team ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Understand how the online marketing world is changing and what trends matter most for 2026. Build a marketing plan that makes ...

Agricultural marketing success comes from disciplined planning and cost-based decisions rather than trying to time market ...