Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about ...

Businesses in today's digital environment have many avenues available for generating sales and marketing to customers. Lead aggregators send leads from print, television, radio and digital ads. Sales ...

Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

While it's true you'll have to give away your music for free to build awareness and help start a buzz, sales promotions can be applied to everything, including merchandise, studio time, music lessons, ...