To help advertisers transfer the leads generated by their marketing campaigns to Salesforce in real-time, TikTok has launched a new no-code integration for Salesforce Marketing Cloud. “TikTok's new ...

Salesforce is rolling out a new Marketing Cloud integration with Facebook that aims to help businesses take advantage of Facebook's B2B digital advertising channel. It's called Salesforce Lead ...

Today effective marketing is vital for driving business growth. However, many companies struggle with inefficient campaigns, often leading to frustration among customers who receive irrelevant ...

Datorama's cloud-based AI software is used by marketers to consolidate and pull insights from data that can be used to optimize campaigns and workflows. Salesforce plans to use the acquisition to ...

'By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of the Microsoft cloud to better serve customers,' says Microsoft CEO ...

Overview:  Fewer tools win. B2B teams perform better when platforms are connected and purposeful, not stacked without a ...