To examine 9-year trends and relationships regarding misperceptions of body size and dieting for weight loss among adolescents from 24 countries, and explore the influence of country-level overweight ...

Whether a product is described as small, medium or large affects consumer perception of portion sizes and could lead to “guiltless gluttony”, according to a new study. There is some confusion around ...

Journal of Consumer Research, Vol. 37, No. 6 (April 2011), pp. 1095-1112 (18 pages) Size labels adopted by food vendors can have a major impact on size judgments and consumption. In forming size ...

When it comes to men, size does matter. Neck size, that is. A new study published in the Scandinavian Journal of Psychology found the perception of how nurturing or protective a man is toward his ...

Our perception of how large or small things are in the world is systematically influenced for how we perceive distance or depth. This is most famously shown by the Ponzo Illusion (discovered by Mario ...

Consumers are willing to pay for food portion sizes based on their label, even when both offer the same quantity. Researchers from Cornell University tested size perception among consumers by ...