Lego unveils smart bricks that respond with sounds
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It’s been a busy few days here in Las Vegas at CES 2026, but I’ve managed to find the time to spend about an hour trying out Lego’s biggest change to its iconic brick since 1958. That change takes a very familiar form.
The global Smart Tag market is projected to grow from USD 10790 Million in 2024 to USD 26280 Million by 2030, at a Compound Annual Growth Rate (CAGR) of 16.0% during ...
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how Lego is upgrading its Star Wars collection with lights,