The 2026 Golden Globes red carpet brought plenty of standout makeup looks, but one trend was a celeb-favorite: cloud lips.

Keep reading for details on the makeup trends set to define 2026, from frosty, moonlit highlighters to vampy lips and layered ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Everyone's saying the clean girl is dead. I wouldn't say that. She's alive and well—just reinvented. One thing clean girls gave us is a skin-first approach to makeup, with lighter-weight formulas that ...