Data from mixed-mode questions are hard, if not impossible, to interpret accurately. The first part of this article will give an example of a mixed-mode question and an analysis of how to interpret ...

Current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data. To make accurate measurements in market ...

Answering survey questions diligently requires cognitive effort. Respondents need to read instructions and understand them, read survey questions and understand them, read answer options and ...

Poorly designed questions and scaling problems can derail your research efforts faster than you can say "the cat in the hat"! To help you avoid a few of the more common and onerous problems, we will ...

Focusing on customers is critical to any business and, oftentimes, a manager’s compensation is based on improving customer satisfaction. But how do you make sure that you are truly measuring ...