When I brainstorm new ideas for movies, one of the things I work on right away is the tone of the story. To me, it informs so much more than even the genre.

Once you have defined your company’s tone of voice, the challenge becomes figuring out how to bring it to life in your content. For example, how do you give your content a formal tone versus an ...

Editorial writing is a style that can be hard to explain since it's usually a unique mixture of fact and opinion. Viewing editorial examples is one of the most helpful ways to learn what the style ...