Another new Internet measuring service looks to add to the complex environment of calculating online usage of premium TV shows. Video Metrix 2.0, coming from Internet researcher comScore, focuses on ...

A marketing analytics and measurement company in the social media space has just been acquired by Comscore. It’s a deal that closed on Thursday, and allows Comscore to expand both its Media Metrix and ...

Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube ...

comScore, Inc. released data from the Video Metrix service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the number of video ad views totaled 24.6 ...

Cross-platform media evaluation specialist Comscore is adding connected TV (CTV) measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and ...