Gen Z has been known for either not drinking alcohol at all or enjoying a more moderate relationship with alcohol. Some 64 percent of legal-drinking-age Gen Zers in the U.S. said they had not consumed ...

A new Harris Poll reveals millennials and Gen X still drive alcohol sales in restaurants, while Gen Z mixes drinks, formats, and expectations. Alcohol may still be the default for many American diners ...

Alcohol has long been woven into social life in Australia, yet a quiet generational revolt is underway. Young people are drinking far less than their parents did at the same age, and the shift is big ...