Ampersand, an audience-first TV advertising sales and technology company, has launched TrueStream Political, a purpose-built political streaming solution designed to modernize how campaigns engage ...

The platform, TrueStream Political, is intended to help campaigns navigate an increasingly fragmented CTV environment.

In TV Ad Land, the road to streaming media convergence still stretches far into the distance. TV content may be bundled into streaming services, but from the advertiser standpoint, the data is still ...

Recent independent research from Truthset has highlighted the wide variability in identity accuracy across the streaming ...