Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

In recent years, influencers have taken over the social media marketing industry, pushing traditional celebrities aside in advertising and product promotions. However, macro-influencers may face some ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Whether prompted by personal growth, economic shifts or the ...

We all are born into a micro world. Everything we need to do to survive or thrive on a personal level requires understanding and acting on micro-level truths. Micro thinking accepts the world as it is ...