Last week, Béis customers woke up to a startling email. “Action required: Fraud alert,” read the subject line of a message sent by the Shay Mitchell-founded luggage brand at about 2 a.m. ET, according ...

Cybercriminals keep finding new angles to get your attention, and email remains one of their favorite tools. Over the years, you have probably seen everything from fake courier notices to AI-generated ...

Last month, we covered how we saw an "Incentivized" label on some product reviews within Google Search. Now, Google is emailing merchants and advertisers notifying them that they must properly tag ...

Increase your open rates with these cold email subject lines Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

A woman extending her hand for a handshake. Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second ...