Reputation crisis management: top-5 cases
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"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well" - Jeff Bezos Brand vs. Reputation: The quote draws a parallel between a company's brand and a person's reputation. Reputation through action: Just as a person's reputation is built by consistently performing difficult tasks well, a company's brand is built by how well it executes its business, whether it's developing a product or providing a service. Earned, not given: This perspective
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